The world's first solid purple shampoo bar with Biotin!
Safe for blondes, grey & white hair: color-treated, highlighted, & natural.
Neutralizes unwanted brassiness and yellow undertones.
Enriched with Biotin to boost shine, reduce dullness & strengthen your hair
Enjoy smoother, stronger & more vibrant blonde hair after just one use!
PH balanced and safe for color-treated hair
Free of parabens, phthalates, silicones, sulfates, & artificial fragrance
Reduces single-use plastic: saves two bottles of liquid shampoo/conditioner
Made in the USA with quality ingredients
4OCEAN CERTIFIED: For every shampoo or conditioner bar,4ocean pulls the equivalent of one shampoo bottle’s worth of plastic from the world's oceans, rivers, and coastlines
Biotin
Boost your haircare ritual with Biotin to help promote stronger, thicker-looking hair with a silky, frizz-free shine.
Castor Oil
Nourish your hair from roots to ends with the help of Castor Oil, a strand-strengthening and scalp-balancing oil for clean, healthy hair.
Wet hair & bar, then "paint" on from lengths to ends for even toning. Massage into a lather; let sit for 1-3 minutes for desired toning intensity. Rinse & repeat as needed.
Pro tip: Pair with our Beauty Bar Bag.
We are Leaping Bunny certified! The Leaping Bunny Logo is the only internationally recognized symbol guaranteeing consumers that no new animal tests were used in the development of any product displaying it.
Why Millions of Women are Switching to Purple Shampoo Bars
1. neutralize brassy tones
The color purple cancels out yellow, that’s why purple shampoo is used to neutralize the yellow/brassy tones in blonde and red hair to reveal a brighter, healthier color.
2. strengthening
Enriched with biotin to boost shine, reduce dullness, and strengthen hair. With just one use, you can enjoy smoother, stronger, and more vibrant color.
3. add shine
Purple shampoos are designed to help boost your natural highlights and make them shine in a healthy way.
4. first of its kind
Kitsch's Biotin Purple Toning Solid Shampoo and Conditioner Bar is the first of its kind to be enriched with biotin to boost shine, reduce dullness, and strengthen hair.
Been using the purple toning shampoo and see my hair is much brighter and healthier. Also it has started to thicken. I am thrilled and will continue to use along with the Rice Protein bar.
I like the way it makes my hair soft and shiny almost like baby hair. Gray hair can sometimes be unmanageable by sticking up matter what products I put on it to lay sown, but after I washed my hair with this toning bar my hair layer down when brushed even dry! I now alternate washes with the rice protein bar and the toning bar! My hair is fuller and stronger and longer now!
This is perfect for our blonde hair. My hair has so much more body now and so soft. I love not having all the chemicals.
LO
Lori O.
Verified Buyer
I recommend this product
Hair Concern Frizzy, Thinning, Weak, Dry, Brassy
Product Standouts Strengthens, Boosts Shine, Great Ingredients
Rated 5 out of 5 stars
4 days ago
I am so glad this product was recommended!
I would not have thought I would really love this shampoo! The soft suds are luxurious, my hair becomes squeaky clean even after a couple days worth of products. My silver/white gray hair has no brassy tint.
This is great definitely helps time down brassy color too
KG
Kate G.
Verified Buyer
I recommend this product
Hair Concern Frizzy
Product Standouts Great Ingredients, Boosts Shine
Rated 5 out of 5 stars
5 days ago
Saving my hair and the plant
I really like the shampoo and conditioner. My hair feels so clean and isn't as frizzy.
What really matters to me is I am not using a plastic bottle full of water to wash my hair. You think you are just one little person but what if everyone used this shampoo there would be millions fewer plastic bottles in our nest. People are so concerned with ease and convince they don't care about the plant.
Will never buy any other shampoo.
MG
Midge G.
Verified Buyer
I recommend this product
Hair Concern Thinning
Product Standouts Neutralizes Brassiness
Rated 5 out of 5 stars
6 days ago
First time Toning Shampoo User
I have been grey haired for a number of years now. I use purple shampoo once a week. I tried the Kit.sch shampoo, and I do like the outcome. My hair is easy to manage with a little wave to it. Kit.sch shampoo made my hair easier to manage, softer and very bright.
SL
Sylvia L.
Verified Buyer
I recommend this product
Hair Concern Brassy, Thinning
Product Standouts Reduces Dullness
Rated 5 out of 5 stars
6 days ago
Great Shampoo
Really liked the way this shampoo made my hair feel!!!
Lathers well and makes your hair and scalp feel revived. Perfect for my grey hair!!🥰
C
cassie.robledo@icloud.com
Verified Buyer
I recommend this product
Rated 5 out of 5 stars
1 week ago
The best
This shampoo and conditioner are exactly what I was hoping for
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Frequently Asked Questions
Depending on your hair type and how frequently you wash your hair, some people see results immediately and some people may start to see results in a few weeks.
Yes, but don’t just take our word for it! Check out the thousands of 5 star reviews from people of all ages using our shampoo and conditioner bars.
Yes, but don’t just take our word for it! Check out the thousands of 5 star reviews from people of all ages using our shampoo and conditioner bars.
Everyone’s hair is different, so expect a bit of trial and error until you find out what works best for you. Start with enough to clean from your roots and scalp to the ends of your hair. If you’re not seeing results, we recommend applying more during your wash time.
When you sign up for a subscription, we automatically charge your card so you can set it and forget it. You can cancel at any time.
Yes. Protecting your privacy is one of our biggest priorities. We use a number of security measures and industry standard methods to keep your personal information safe. All orders and personal information are managed by a secure server. Details such as credit card number, name, and address are transmitted through Secure Socket Layer (SSL) technology.
Delivery time is based on your selected shipping method at checkout. Most orders ship same day! Please allow up to 2 business days for your order to be processed. Orders are processed Monday through Friday, excluding holidays. Once your order has been shipped, a confirmation email with a carrier tracking number will be sent out. In the case of a lost package, please contact Kitsch support.
We recommend a subscription, so you can enjoy savings and get your products delivered right to your door with free shipping. This way, you’ll never run out!
Our Story
Founded by Wisconsin native Cassandra Thurswell at the age of 25, Kitsch is a global beauty powerhouse built on positivity and pure hard work. The brand supports its growing community with easy, elevated beauty solutions that are totally reliable, truly special, and made as sustainably as possible. Beginning in 2010 with a business plan no longer than a paragraph, Kitsch now supplies a full range of beauty favorites in over 20,000 retail locations worldwide. A prominent entrepreneur featured in Forbes and Inc., Cassandra continues to create elevated, sustainable beauty solutions for every moment of the day.
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